News

BlueArc selected to revamp iconic Glad & Chux brands online

14 May 2010

Clorox Australia has selected BlueArc as the digital partner for the redevelopment of their key brands, Glad and Chux. BlueArc is pleased to work with Clorox on the digital redevelopment of their brands.

The design and development of new websites will be powered by IgnitionSuite Web Content Management System and will incorporate the implementation of SEO and Social Media strategies.

Clorox Australia Pty Limited is part of a worldwide group of companies based in Oakland on the East side of San Francisco Bay, USA. A relatively new name in the Australian market, (established in 1997) the brands in its stable are certainly not. GLAD, CHUX, and ARMOR ALL are just three of the brands Clorox Australia calls its own.

BlueArc looks forward to developing an ongoing relationship with Clorox to provide the tools and capabilities to succeed in a dynamic online environment.

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