News

BlueArc launches new Media Centre and Agency Portal for REA Group

10 Aug 2011

REA Commercial ThumbREAMedia ThumbBlueArc, a leading digital technology agency, has launched a new Media Centre and Agency Portal for REA Group (ASX:REA), a market-leading online advertising business that operates Australia’s most popular residential and commercial real estate websites.

Vaughan Belhamine, Head of REA Media at REA Group comments, “BlueArc has delivered an integrated knowledge platform for media information, and an innovative online solution for our commercial real estate customers to actively engage with our business.”

BlueArc was appointed to design and develop the online Media Centre to provide advertisers and media buyers with efficient access to relevant information, including detailed target audience analytics, product specification resources and a showcase of campaign success stories.

The Agency Portal micro-site has been created to support commercial real estate customers by providing a guide to the improvements and new functionality on the realcommercial.com.au website. The micro-site encourages information sharing and allows commercial customers to login to a secure area where they can develop tailored advertising material.

The Agency Portal uses the latest technologies including HTML 5 video that supports mobile devices, making it even easier for commercial property seekers to keep up to date with the latest news, product information, facts and statistics.

Powered by BlueArc’s flagship Web Content Management System, IgnitionSuite, the REA Media and Commercial teams are in full control of ensuring that timely and relevant information is conveyed to their audience.

“BlueArc has used best of breed technology to provide us with greater internal efficiencies. We look forward to our continued partnership with BlueArc,” comments Vaughan Belhamine.

Read more about the REA Agency Portal or REA Media Centre. 

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