Colliers International is a global leader in integrated property services, representing property investors, developers and occupiers in local and global markets.
They empower their teams to partner with each client, truly listen to their unique business needs and design an integrated service offering. Colliers’ goal is to make each client’s property a competitive business advantage and ensure their entire range of property needs are met.
Colliers’ existing Web Content Management System (CMS) was not able to adequately meet the requirements of staff, clients or stakeholders. An inflexible system meant straightforward content updates were burdensome and frustrating for staff. The functional limitations of the software were restrictive to the fulfilment of business objectives.
As Colliers continued to experience sustained growth both nationally and globally, the company urgently required an accessible digital solution that could provide the desired flexibility and scalability to meet evolving business requirements that included:
- In-house publishing
- Project Marketing solution for clients
- Cost and resource efficiencies
- Integration with new CRM software to produce meaningful marketing metrics and qualified leads for the business and for clients.
BlueArc was selected to design and implement a new web presence for the Australian operations of Colliers International. Colliers’ engaged BlueArc based on their reputation for being forward thinkers in the digital technology sector. Deep technical skills, a proven ability to integrate diverse systems and deliver rich online solutions for an esteemed portfolio of clients, BlueArc was first choice as digital partner for Colliers.
Using the industry-leading Sitecore CMS, BlueArc delivered a new website for Colliers that seamlessly integrates with their existing systems and facilitates improved online communication .
Chosen for its global reach and ranking in the prestigious Gartner Magic Quadrant for Web Content Management in 2009 and 2010, Sitecore enables Colliers staff to manage website content easily and efficiently. Decentralised authoring allows content authors across regional centres to publish information to the appropriate sites. The user-centric Sitecore platform empowers non-technical staff and frees up the IT department allowing them to focus their attention on other tasks.
An attractive and functional interface is optimised to provide a consistent and intuitive user experience, enabling Colliers to achieve service excellence through its online offerings.
- Automated digital marketing capabilities
- Research and publications accessible online
- Property showcases
- Expert locator tool
- Social media integration
- Videos, podcasts and RSS feeds
Colliers has seen tangible benefits from the new website within just a few months of launch. These benefits include:
- 15% more visitors spending much longer on the site to become the number one visited website within the Colliers category
- Enquiries have increased by 30%
- Overwhelmingly positive feedback from clients, prospects and operatives
- Vastly improved usability, search and navigation
- Greater brand awareness
- Colliers remains number one within the property sector
BlueArc has designed and developed an integrated online presence to drive brand awareness and customer engagement for Colliers International. The solution provides Colliers with a robust foundation to support continued growth and become the destination site within the property industry.
With a world class digital solution provided by BlueArc, Colliers is well placed to become the premiere online information gateway for the property sector.
What the client said
“I’d like to thank the team at BlueArc for their long hours, collaborative approach, positivity and service excellence during what was one of the easiest transitions I’ve ever been involved with.”
“As a service company, we appreciate and recognise superior client service in other service-oriented organisations so I want to take this opportunity to thank you for making our lives easier.”
“I look forward to working with BlueArc on future projects.”
Belinda Deguara, General Manager- Business Services, Colliers international
“BlueArc was key to the successful delivery of this project. Their relationships, knowledge and willingness to go the extra mile in an extremely tight timeline will ensure that we partner with them for all our digital activities moving forward.”
“We went through an extensive vendor selection process and Sitecore proved to be the only product that truly ticked all the boxes, tackling real issues faced by our business with ease. Most importantly the Sitecore product is driving a new user experience for our customers and generating the right metrics for us to continue to ensure that we are accelerating the success of our people and our clients.”
David Finnimore, National Manager - Online Marketing, Colliers International