BlueArc has built an innovative application for World Vision, designed to attract greater attention to retail stands and encourage child sponsorship.
The application uses 50 inch plasma screens to display pictures of children needing sponsorship and those recently sponsored. BlueArc carried out the design, development and implemented the infrastructure required to support the interactive application.
World Vision recruited approximately 350 child sponsors and sold around $100,000 of Smiles Catalogue products across 2 retail sites alone.
By creating a more engaging space in the retail environment, BlueArc has helped World Vision bring relief and hope to children living in poverty.
What the client said
“BlueArc helped create a more positive experience for our supporters. The interactivity of the application allowed us to better engage with our supporters on the retail stands. Supporters were able to post their photo and a message alongside their sponsor child, giving them the opportunity to acknowledge their participation in helping World Vision end poverty.”
“The service we received from BlueArc far exceeded our expectations. They worked with us closely to understand our objectives and expertly brought our concept to life. We have a great working relationship with the team at BlueArc, who continue to be attentive to our needs. We are pleased to provide them with the highest recommendation.”
Lisa LaSpina, Marketing Assistant, General Public Segment – Marketing, World Vision Australia.