Pepper Tree Wines is Australia’s most awarded boutique winery with distribution through the cellar door as well as three Australian distributors and many international resellers. Wine club Membership and distribution to members is also important to the businesses dissemination of its wine.

Business Challenge

Pepper Tree saw a need to improve customer service to both members and non-members. The existing website failed to properly meet the needs of visitors. It lacked E-Commerce functionality and did not provide members with adequate and timely members-only information.

Pepper Tree also required a better view of member activity including the collection and retention of member data for cyclic despatch, billing etc.

Solution

Using IgnitionSuite Web Content Management System (CMS) as a foundation, BlueArc designed and developed a visually engaging corporate website for Pepper Tree Wines featuring a secure E-Commerce store with real time credit card processing.

BlueArc integrated the site into Pepper Tree’s existing CRM, ERP, Financial and Membership system to provide a single source of data across all critical business systems.

Customer Benefits

BlueArc has provided Pepper Tree with a website that is engaging, easy to navigate and search. Visitors now have a richer, more interactive online experience and also have the ability to make online purchases of their favourite wine.

The website is fully integrated into existing Pepper Tree business systems which has enabled greater efficiency across business operations.