Pepper Tree Wines is Australia’s most awarded boutique winery with distribution through their cellar door as well as three Australian distributors and many international resellers. Wine club Membership and distribution to members is also important to the businesses dissemination of its wine.
Pepper Tree saw a need to improve customer service to both members and non-members. The existing website failed to properly meet the needs of visitors through minimal e-commerce functionality, inadequate members-only information and a limited collection and retention of member data.
BlueArc designed and developed a visually engaging corporate website for Pepper Tree Wines which featured a secure E-Commerce store with real time credit card processing. BlueArc integrated the site’s new Content Management System (CMS) into Pepper Tree’s existing CRM, ERP, Financial and Membership system to provide a single source of data across all critical business systems.
BlueArc has provided Pepper Tree with a website that is engaging, easy to navigate and increased search. Visitors now have a richer, more interactive online experience with the added ability to make online purchases of their favourite wine. The website’s full integration into existing Pepper Tree business systems has enabled greater efficiency and lower costs across all business operations.