With customers from around the world relying on the web to research and book the ultimate Sydney experience, BridgeClimb Sydney recognised that an effective online presence was critical to the ongoing success of the business.
Angela Slater, Divisional Manager of Marketing and Sales for BridgeClimb Sydney comments, “Digital communications has become central to our business. We wanted to re-innovate our website to ensure that our online customer experience mirrored the excitement and inspiration of the experiences we deliver on the bridge – in essence, an engaging start to their journey with BridgeClimb.”
The new website features clean, functional design and user-friendly navigation which simplifies the booking process for customers. The website features rich media, maps, custom image galleries and multilingual capabilities to give visitors an interactive and engaging online experience.
BlueArc partnered with BridgeClimb to provide a web content management solution that empowers their marketing team with easy to use tools to create and manage dynamic, up-to-date web content including booking information, promotions and marketing campaigns. The solution provides faster time to market, increased business efficiency and better customer engagement.
“BlueArc has provided us with a platform on which we can build our online initiatives and foster a current and interactive relationship with our online customers. The timely delivery of the site is testament to the reliability and professionalism of the BlueArc team," said Angela Slater.
The launch of the new website coincides with the opening of BridgeClimb’s new Climb Base, which is home to the Sydney Harbour Bridge Visitor Centre and a new climbing adventure called ‘The Express Climb’.
Scott Porter, CEO for BlueArc comments, “We’re proud to have launched the new website for Sydney’s iconic tourist attraction. The new site places the customer at the heart of the experience and helps support BridgeClimb’s business objectives, with a channel for increased profitability and reduced overheads.”