Introduction

Sensis is Telstra’s information and advertising arm. Sensis is Australia’s leading directories and local search business and one of the most successful providers of digital advertising services in Asia.

Business Challenge

The original Sensis Corporate website had been launched over four years ago in a hard coded format and was in vital need of an update. The site looked dated which translated as a risk to Sensis’ brand and reputation.

Requiring a member of IT and the Production team to make simple content updates was adding significantly to support costs and change turn-around times, further impacting the currency and accuracy of the site content.

Solution

BlueArc worked closely with the Sensis team to design, develop and deliver a new content managed corporate website using IgnitionSuite Web Content Management System (Web CMS).

Having previously worked with BlueArc on other technology projects, Sensis was confident that IgnitionSuite would once again meet all of their requirements.

BlueArc has provided Sensis with a new level of control, giving staff the ability to manage all aspects of content on the site without having to refer to the IT department to facilitate site changes and updates.

Customer Benefits

Implementing IgnitionSuite Web CMS has saved Sensis considerable IT support costs. They’re able to complete content changes faster, with less effort and involving less people in the process.

The new design and homepage features provide an instant understanding of what Sensis is all about, reinforcing the Sensis brand and allowing greater visibility of corporate programs and deeper web content at a glance.

What the Client Said

“Most recently I've worked with BlueArc on a project to develop a new website and have been absolutely delighted with the service I have received. Not only are the BlueArc staff always a delight to deal with, they are responsive and helpful also.”

“I have received excellent advice in all aspects of the solution and found the process of developing the solution was practical and effortless. I have also been highly impressed at how they have worked to accommodate my requirements in terms of price and delivery timeframes to ensure my satisfaction.”

“I can't speak highly enough of the experience I've had with BlueArc and would certainly recommend them to anyone looking to develop a similar project.”

Robin Singleton, Online Communications Manager, Corporate Affairs, Sensis