The Australian Institute of Company Directors (Company Directors) is Australia’s pre-eminent organisation for directors. It provides leadership on director issues and promotes excellence in governance to achieve a positive impact for the economy and society. Company Directors represents more than 28,000 members nationwide.
Company Directors wanted to enhance their existing website through improving the engagement with visitors to the site. The main priorities for the new website involved improving site usability, increasing the relevance of the site to the user, updating the look and feel of the site and enhancing the search function and ability to filter information.
Company Directors required a new web platform that would better support its strategic focus. BlueArc undertook the design, development and delivery of a new national website using Sitecore Web Content Management System (CMS) and integrated with the Endeca Information Access Platform.
Sitecore CMS was chosen because it integrated seamlessly with the Company Directors’ existing third-party membership management, e-learning and careers portals. The Endeca search engine was chosen because it helps users locate information quickly and easily, providing greater visibility of content and enabling it to be searched by areas of interest. All content is logically categorised, allowing users to pinpoint the exact resources they need.
A secure ‘My Site’ area was also developed to provide a single interface for members to access relevant information from a number of internal and external sources. Through My Site, users can manage their personal profile and keep track of the enrolled courses and events they are registered for.
Since the launch of the new website, Company Directors have had record web traffic, with an average of 600 extra visitors per day; this is the equivalent of a 58% year-on-year growth. The solution provides Company Directors with an information-rich, attractive and highly usable online offering for customers.
From an internal (Company Directors) operations perspective, the CMS better organises the information, resources, courses and events offered by Company Directors. The new website is the centre for directors to access information, services, events, e-learning, career opportunities and more.
What the client said
“We developed a strong working partnership with BlueArc who understood the needs of our organisation and developed solutions to address our particular complexities. We are pleased with the outcome of this project and the result, which is a more useable, more accessible and more relevant website for our members and the wider community.”
“We researched the range of CMS systems on the market and Sitecore CMS provided the best match for our current needs and also provided the flexibility for any potential future innovation.”
Fabio Bastian, Chief Information Officer, Australian Institute of Company Directors