As a fashionable modern apparel label, the opportunity for David Lawrence to improve brand loyalty and capitalise on the huge growth in online retail spend was too good to ignore.
With the e-tail market expanding at a phenomenal pace David Lawrence wanted an ecommerce offering that would act as an authentic extension of the brand and stand out in the online space.
With extensive experience and a solid understanding of ecommerce solutions, BlueArc was engaged to design and develop an inspiring ecommerce website for David Lawrence.
Using a custom ecommerce solution based on the IgnitionSuite Web CMS platform, BlueArc has created an online store that incorporates the chicness and professionalism of the in store experience in the form of a fully functional web store.
The attention to detail and functionality of the store encourages online purchases and return traffic. The “style it with” suggestions promote multiple point of sale purchases and the concise checkout process ensures return shoppers.
The online store’s unique integration of social media provides an opportunity for further brand interaction and allows favourite products to be shared among friends within seconds.
Since the launch of the online store, David Lawrence has received record web traffic and is already exceeding impressive sales targets.
The David Lawrence solution provides:
- Increased profits from an additional revenue stream
- Time and cost savings with a website that is easy for staff to update and maintain
- Enhanced customer engagement with the brand
- Social media integration that promotes brand interaction
- A concise check-out process and search-ability features that streamline the shopping process and encourage repeat traffic
What the client said
“Providing customers with the ability to make online purchases from the David Lawrence online store was an important business initiative. We were determined to provide an online shopping experience that was a faithful reflection of the brands’ essence, incorporating the style and service David Lawrence customers expect. The feedback so far has been overwhelmingly positive. The store represents one of our strongest growth channels and a significant contribution to our earnings.”
“We are delighted with the launch of the online store for David Lawrence. BlueArc continues to be a trusted digital partner that understands our business. They help us stay ahead of the curve when it comes to online innovation with an offering, culture and capabilities that support our growth initiatives. We’re pleased to be working with BlueArc to continue the momentum of our remarkable heritage within the Australian fashion landscape.”
Lyle Hudson, Group Operating Officer, M Webster Holdings