Part of the Clorox Australia group, CHUX is a well known cleaning brand found in homes throughout Australia.
As a popular house hold name, CHUX was struggling to engage customers online with an existing website that was basic in its functionality and aesthetically uninspiring.
Maintaining and updating content on the site was proving both costly and impractical, with their large variety of products making the exercise especially difficult.
CHUX was looking for an online solution that would encourage customers to explore the various product ranges and interact with the brand in a way they hadn’t before.
Using the IgnitionSuite Web Content Management System (CMS) BlueArc designed and developed an appealing site that is dynamic in its use of search and navigational features. Interactive and informative, the solution is a user friendly offering that engages the customer.
The site empowers CHUX staff with the ability to control the site’s content without the constant need for technical assistance.
• Enhanced customer engagement with the CHUX brand
• Time and cost savings with a website that staff can maintain themselves
• Intuitive navigational features
• Improved product awareness