Business Challenge

With the ecommerce market growing at an exceptional rate, Diana Ferrari knew it was the perfect time to introduce an online store that would excite, inspire and meet the modern woman’s demand for convenience.

Solution

BlueArc was engaged by Diana Ferrari to design and develop an online boutique, that was both ‘functional and fashionable’.

BlueArc implemented a custom ecommerce solution based on the IgnitionSuite Web Content Management platform (CMS). IgnitionSuite provides Dianna Ferrari staff with complete control over the site’s content and allows them to easily update content during seasonal campaigns or sales.

The online boutique creates a personalised experience for shoppers with features such as ‘Style Files’ and designer recommendations on their favourite products. With full social media integration, Diana Ferrari creates not just a shopping experience, but an interaction with the brand.

The result is a chic online boutique with smart functionality and user-friendly navigation.

Customer Benefits

Since the launch of the new online store, Diana Ferrari has recorded increased web traffic and vastly improved sales figures.

The new Diana Ferrari website:
• Acts as an alternate source of revenue
• Has increased customer engagement with the brand
• Contains full social media integration
• Creates a personalised shopping experience thanks to features such as ‘Designers Picks’
• Encourages multiple purchases at the point of sale thanks to features such as ‘Style files’